30 May Proven Steps to Create a Successful Social Media Strategy
Investing in social media strategies has become essential to all kinds of businesses. Major companies pay a significant amount of money just to promote themselves on social media websites, as that is where the audiences are in the age of digital revolution. These companies want to be visible and reach out to their target audience globally. When a social media strategy has been taken for granted, then you will notice significant failure in the results you anticipated. iBridge builds reliable social media strategies that align with the company’s objectives. We have helped many clients significantly increase their brand recognition. Experts at iBridge have used simple but effective steps throughout the years for various clients and today we will touch upon top five steps to create a winning social media strategy that will help you build a large customer base.
Choose the right social media platform to create a successful social media strategy
Know your audience to know your social media game. You should be active on the same networks your audience is most active on. Focus your efforts on social media that is naturally generating results. Engaging on social media networks preferred by your customers will help you reach the widest audience and generate a great return on investment. Examine the demographics of your most valuable social media channels to know your target audience as it will help you with the right kind of content and campaigns. Choosing the right social media is not just for likes or followers, the content you put out there should suit the particular network. Some networks are inclined towards graphics and photos like Instagram, while others to videos like Youtube and Facebook. Facebook helps you to create an interactive community via pages and groups, while Instagram could promote your products through beautiful images. Your social media strategy should align with your brand’s purpose. Pinterest is widely preferred by women, Instagram has visual appeal and is popular with millennials and international users. You can adapt your content and actions on each platform accordingly. Use your audience data and audience personas to help you determine each channel’s purpose and what content performs best on it.
Define your business goals
Goals should be set to determine your business objectives. If your goal is to increase traffic to your website, metrics to track can include referral traffic from social media, the share of overall traffic, the bounce rate of social media traffic, and clicks on your social media posts. Your business goals should then reflect your content on various platforms. Facebook and Instagram would be best used to create brand awareness while YouTube may be the right platform for product launches. Creating a budget is the next step for the growth of your business social media plan. If you have a limited budget, video-centric platforms such as YouTube may not be the best choice. Follow S.M.A.R.T rule while setting up your goals and social media strategies. S.M.A.R.T stands for, Specific – Measurable – Achievable – Relevant – Time-bound. Break down each goal to know what you want to achieve, so you have measurable and attainable objectives to work towards. Then identify the key metrics to measure your progress toward your targets. If you have a goal of generating leads, make a note of how many leads are you aiming at and how this number translates across different social media platforms. Track metrics based on content to understand what content is performing the best.
Tailor your content for each social media
Content is the king and has always been! We can’t stress enough about how personalized content is everything when it comes to a successful social media strategy. Forge an emotional connection with your audience to develop a strong relationship. Storytelling is the best way to make that kind of a connect. Find your brand voice that resonates with your audience’s persona. The challenge here is to align your brand’s personality through all platforms. Develop a theme pattern for your content and tweak your tone. 46% of people say they unfollow a brand that’s overly promotional. 41% of users say they unfollow a brand that shared too much irrelevant content. So, finding the balance is important. Customers today love authentic content but that has to be captivating as well. To ensure the highest levels of engagement, posting on the right time is crucial. According to various surveys, for Facebook, best days to post are Wednesday, Thursday and Friday, For Instagram, best days are Monday, Wednesday, Thursday and Friday; for Twitter, best days to post are Monday, Tuesday, Wednesday and Thursday; for LinkedIn, it’s Tuesday, Wednesday or Thursday. This is not a hard and fast rule though like we discussed know your target audience and their timings to curate and post content accordingly.
Know your competitor’s strategy
Know what your competitors are up to. The goal shouldn’t be to copy your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly. The simplest way to know who your competitors are is through Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up. After you have the list of industry competitors, use a social media competitive analysis tools to know what tags they are using and what kind of content are they inclined towards. While you are analyzing your competitors, consider factors such as type of content, posting frequency, engagement, video use, visuals, customer service messaging, tone, and audience size. The analysis can reveal their successful strategy patterns. After the whole process, it’s important to up your game, not just copy. You must be better in some way, more interesting and more entertaining.
Analyze & optimize
Continuously analyzing your strategies will help you know how one campaign did over another. This will, in turn, help you to adapt your strategy as you progress through the year. Have a bird’s eye view of your social media activity to put things into perspective. This means looking at your top-performing content and fine-tuning your campaigns accordingly. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media strategy. In a day and age where social media is constantly evolving, change strategies based on measurement results will help you achieve better results. Social media strategy is an endless process where you need to create milestones. Analyze what is working and what needs improvement. See what channel is generating more results and curate campaigns to focus on specific solutions. Look at your social media performance on a monthly or weekly basis and compare with your competitors. This will provide an opportunity to ensure every penny spent on social media efforts is being used efficiently.
Social media is all about engaging with customers and building loyalty. Power of social media is not just limited to promoting your product, the possibilities have gone beyond that. Social media strategy is great for startups and established brands. Using the right social media strategy will drive increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. We are sure that your competitors are already increasing their presence on social media, so don’t let your competitors hijack your probable customers. Get on to a successful social media strategy with iBridge to see the growth in your business. Get in touch with us here.