26 Mar Voice search dominates SEO landscape and how to benefit?
The integral parts of a successful search engine optimization (SEO) strategy may have remained relatively constant in the years, but their definition and purpose have changed entirely. Driven by trends like voice search, the scope has expanded and evolved into something more dynamic. In order to maximise the visibility of your website in 2019 and beyond, it’s important to understand how this new age technology affects SEO and that’s where iBridge factors in. We have been developing SEO strategies long enough and our vision is to meet your business needs to thrive in this wild world of digital age. We understand how the trend is revolutionising the digital market and lets see how it is impacting your business.
How voice search is affecting SEO?
Voice search lets you talk to your smart devices rather than having you type search queries manually. Smart devices like Amazon echo, Alexa and Cortana. If you’re someone who’s actively optimising for better exposure of search engines then voice search is the way to go. 65 percent of people who own an Amazon Echo or Google Home say they can’t imagine going back to the days before they had a smart speakers. 52 per cent of these smart speaker owners would like to receive information about deals, sales and promotions from brands. If a consumer on a mobile device cannot seamlessly engage with a website which Google lists as an answer to the searcher’s query, Google will demote that website in its algorithm. As a result of the increase in voice searches, Google can understand the exact requirement of people in a better way. This impact of voice search has paved the way for semantic search. Invoice search marketing, content should be optimised for the customers and not for the search engines. Voice search penetrates the search index, algorithms will be looking for user-friendly and easygoing answers to give back to the user, so now your SEO copy should also sound good. Majority of products are advertising in 3rd person, especially startups. If more consumers are asking question-format queries, then they are expecting more answer-format responses. More than 100 billion voice searches take place every month. That adds up to 100 billion potential customers who have not heard your businesses name if you have not integrated the results from voice assistants as part of your optimisation strategy. According to a recent report, 74 percent of shoppers report that text-only search is insufficient for finding the products they want. A recent survey reported that by 2021, brands that redesigned their websites to support visual and voice search will increase digital commerce revenue by as much as 30 percent. In the future years, voice will be the preferred mode of access to AI-driven devices. Content that is dry and just stuffed with the keyword will be of no use in 2019 and beyond. These are still experimental times for voice search, there are still plenty of opportunities for innovation. Brands need to think about how they want to sound, rather than just look. For brands, the growth of voice search means finding a true brand voice.
How can you take advantage of Voice search?
Experts here at iBridge have successfully served various business clients and brands. We are always happy to help and serve our clients to meet their goals. Our passionate team
Try providing answers to keyword questions your users are searching and try to predict what other questions they might ask relating to your product or service.
Brands need to include questions-format phrases in headings, subheadings and body text.
Amongst other ranking factors, Google will favour the most straight-forward answer to the searcher’s question.
Google is matching consumers with companies who not only answer the question at hand but also who are in near proximity, so make sure your site is registered with Google My Business so it shows up to consumers when searching for your product or service in your geographic area.
Make sure your site is mobile responsive. The mobile phones have been given the credit for the origin of voice search so, optimisation of the websites for mobile versions and home speakers has become mandatory. Choose the responsive designs for mobile versions, having compressed images, aligned content and lower load timing.This can provide a huge boost to local businesses looking to get maximum impact from their SEO.
Consult an iBridge expert for a seamless mobile optimisation so that you are catching up with the market. Consumers are more likely to use voice search on mobile devices when they are out and about, looking for a local business. They’re also more likely to search out something very specific, like a menu item, specific service or location. By optimising content to meet their local customer’s needs, voice search actually gives an advantage to small businesses who often see unimpressive results from the high ranking keywords. SEO content should be built around answering the questions your customers have, including the natural language patterns they use when seeking out answers through voice-activated devices. Look for content to become even more meaningful and relevant for voice searches – something that will be great for your overall SEO. Follow the latest SEO and content marketing trends, and if voice search isn’t something you have included as part of your strategy so far, then make sure you think how you can use our tips to your advantage. Our SEO team can optimise your website for rich snippet search results that could help your business for long-term success. We look forward to working with you.