Chatbots dominate the mobile app experience

Chatbots_dominate

Chatbots dominate the mobile app experience

Chatbots have reached new avenues in establishing interaction and communication with humans in recent years and the more you engage with them, more smarter they get. As per a recent report, the global chat bot market is expected to cross $1.23 billion by the year 2025. In the current world that we live in, it is necessary for organisations to engage with their customers regularly. Mobile apps are the best platform for this engagement. iBridge has an experienced team dedicated for mobile app development and we believe that there is a business perspective to the prevalence of integrating chatbots in mobile apps. Businesses would stand to gain if their customers would communicate through the app. All that businesses should do then is integrate a chat bot into their apps. We at iBridge see tremendous value in leveraging third-party platforms for bots like Facebook, and if your customers want to start their journey with you there before moving down the purchase funnel and downloading your app or bookmarking your mobile website, your conversation platform should be able to integrate with multiple communications channels seamlessly. What is a chatbot you ask? A chatbot is an artificial intelligence software that can simulate a conversation or a chat with a user in natural language through messaging applications, websites, mobile apps or through the telephone. Here are the reasons why chatbots should be integrated in mobile apps.

Ease of installation and integration:

Bots can be readily integrated and installed in the custom mobile app solution. The app users can also use the bot straightway to start chatting. There is no need for any additional software to run the bot in your business app.

Make the most of messaging apps:

Chatbots can make the messaging app more attractive. The chatbot can be readily integrated and enhance the messaging feature of the custom business mobile app. It is also possible to prepare chatbots for handling any situation.

Cost-effective and powerful tool

Though chatbots can perform in line with the business requirements, they are cost-effective in building and integrating into the mobile app. Chatbots can make mobile apps more powerful and interactive at relatively low cost.

Social media linking

Bots can be linked with the user’s social media accounts as well.
Benefits of an app-bot strategy is Customization and control over data. Your access to your customers’ data is both limited by the platform’s policies and shared with them. Your customer data is gold, and if you don’t own and control it, you might be helping train a platform’s general intelligence engine to serve a competitor in your industry who pays the platform owner more money.

Bots can be linked with the user’s social media accounts as well.
Benefits of an app-bot strategy is Customization and control over data. Your access to your customers’ data is both limited by the platform’s policies and shared with them. Your customer data is gold, and if you don’t own and control it, you might be helping train a platform’s general intelligence engine to serve a competitor in your industry who pays the platform owner more money.

Before considering chatbots for your brand, there are some guidelines you should know. First of all, you must know your customers and if they prefer to interact with your app in a chat mode. Secondly, if the services provided by your company require a chatbot for improving the entire experience then you should integrate it.

Brands that integrated chatbots:

Babylon health:

They integrated a chatbot trained to ask pertinent questions about patients symptoms. If the problem is serious you will be transferred to a real doctor. This helps the users to skip the long lines at the hospital if the symptoms are not indicating illness.

HDFC:

Eva is India’s first banking chatbot and can reply millions of client queries across multiple channels instantly.

Yatra:

Yatra has launched Facebook Messenger chatbot in the Digital travel sector. The intelligent chatbot helps customers explore and book flights directly from their Facebook Messenger.

Duolingo:

The creators of Duolingo thought that the best way to learn a new language is by talking with a bot. The best part is that it is programmed to increase the difficulty level for more challenging discussions.

The chatbots can play a significant role in engaging customers in B2C business apps especially in the eCommerce and retail sectors. Acting as virtual assistants in sales applications, they turn out to be the solution that will allow the customer to fully automate the contact with the store. due to the progress in artificial intelligence, with each subsequent interaction with the user, mobile apps will provide better and better responses through their chats. For more information or if you want help to launch your mobile app, we can come up with innovative app solutions for your business. Just connect with us  and get technical assistance to take your business to next level.

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