Pay-per-click advertising (PPC)

Consumers nowadays are multitaskers. They like to watch tv and shop online on their laptops simultaneously while reviewing the product they are shopping for on their phone in other websites. Savvy businesses have realised this and deployed multimedia strategies to take advantage of the consumer...

Great influencer marketing content can influence opinions, ignite conversations, increase brand loyalty and boost desired results. In good old days, influencer marketing was simple - you paid a celebrity, and they endorsed your brand. Kids saw their favorite movie stars drinking something, they asked their...