07 Mar Augmented Reality, the showstopper of social media marketing
In the age of ‘seeing is believing’ Augmented Reality took a huge leap and changed the game of social media marketing. AR is expected to be acquiring close to 1 billion users by the end of the year 2020. The global shipment of smart AR glasses is expected to reach 5.4 million units by 2020. Apple’s chief executive, Tim Cook, has even predicted that AR “will be as important as eating three meals a day” within the next 10 years. At iBridge, it is our duty to distribute your message through channels that will reach your audience. It is also important to us that you understand what it is before you make a decision to implement the strategy to your business. So, what is it and what does it bring to your table?
What is Augmented reality?
Augmented reality is a technology that takes a look at the real world and projects virtual, computer-generated augmentations onto it in order to enhance our experiences. Games like Pokemon Go and features like filters on Snapchat and Instagram, where you can take a picture or video with are examples of the everyday application of AR in social media. What started as harmless entertainment, has now changed the game in many industries, including healthcare, education, navigation, manufacturing, marketing, and many more. Snapchat recently released several features called Shoppable AR. This feature allows brands to promote their websites, while consumers get to try out a brand’s products using a lens. Then the retailer is able to direct the consumer as to where they can purchase the product. Facebook has also recently introduced the Facebook AR Studio, a very powerful tool for developers and artists who want to build their own interactive Facebook camera experiences. Soon, they’ll also have access to other Facebook products like Instagram and Facebook Messenger.
How can you use it to promote your business?
As AR continues to develop and new features come forward, brands and marketers will have new ways to promote themselves, and their services, in unique, exciting and engaging ways. For example if you have a furniture store, prospective buyers can use a phone or tablet’s camera to see how their homes will look with a variety of different furniture pieces before they make a purchase decision. For industrial facilities, manufacturing managers can see how a new piece of equipment might fit into their workflow. The new assembly or manufacturing process can also be visualized through the camera of a phone or tablet while the manager walks through the existing plant. Here are few more of the possibilities:
AR Virtual Stores: A consumer can step into your virtual store, try out products, and buy them directly online.
Education: Use AR to show how-to build, create, install or explain complex concepts.
AR Live Events: Your audience will be able to attend an event from the comfort of their own home
AR Video: Your brand will be able to further engage with your audience by creating interactive AR videos. With these videos, you can show customers how to use your products. If you are selling a service, AR videos can show your potential clients what they can expect to experience if they bought the service.
Brands that used AR to promote themselves
Augmented Reality is a great way to get your audience to engage with your business and build brand awareness. The number one thing to remember is that great AR experiences are highly shareable and this shareability is incredible news for brands and marketers, as it’s basically word-of-mouth and user generated content with a boost.
Pizza Hut found a very creative way to improve its menu through AR technology. They developed a trivia challenge that made Pizza Hut’s menu way more fun with an opportunity to win a family day out. The app also enabled them to browse through the menu and place a direct order.
In the UAE, New Look launched a fun AR campaign to go with their student card. It enabled the users to mix and match products to find their signature look, but they could also access additional content and special offers. This was the first augmented reality campaign in the Middle East, and that’s exactly why it was so well-received. With over seven minutes of average engagement, it definitely boosted the brand awareness among the target audience.
YouCam Makeup – an AR beauty app that allows people to try on different makeup products by the brand. They could see how those products would look on their skin tone, and they could get more information about them before making the purchase. The app is an absolute hit, with over 3 millions of users on Android and over 26K ratings in the App store
Pepsi brought a visual experience to London commuters back in 2014 as a part of their marketing campaign. The bus shelter is where they created the experience which launched people in a fun world of aliens, UFOs, and robots taking over their actual surroundings.
Asian Paints Visualizer
Asian Paints has designed their AR visualizer to let you try out different wall coatings. Upload a photo of any room in your home, and the Visualizer will let you change the color of your walls. There are also several types of wallpaper available, and you can play with stencils and textures to get a look you love.
Team up with our experienced and knowledgeable marketers to know more about the latest marketing trends. This way, you can explore all that is possible, keep current with the latest developments in the technology, and keep your brand message top-of-mind and relevant to your audience. If you are eager to learn more about how augmented reality and social media can help you grow your brand awareness and improve sales, then you can contact us here and we will help you reach your goals.